Hello Reader, A couple of weeks ago, I heard something that stuck with me. A well-known marketing expert, who has written extensively on the subject, was being interviewed. He said something simple, yet powerful: 'Strategy is not just a plan.' He explained that strategy is about understanding your environment, identifying agents of change, and figuring out how to navigate them. The moment you start listing things to do, that’s not strategy — that’s tactics. School Trains Us to Be Tactical But...