What’s the worst that could happen?


Hello Reader, It’s been Black Friday season for a while now, and my inbox has been flooded with promos. One lady I follow? She doesn’t hold back at all. Open your inbox today, read everything from her, check again tomorrow, and there she is again – five new emails from her. You’re left wondering, when did she even send all these? Of course, it’s probably automated, but the point is clear: she doesn’t apologise, and honestly, that’s part of the strategy. She’s consistent, unapologetic, and...