The type of content that drives engagement


Hello Reader, I’d just spent a good 30 minutes scrolling through Facebook. I’d scroll, read something, then drop it halfway, scroll again, read another thing, maybe hit refresh, and repeat the cycle. Nothing really grabbed me. I figured maybe it was because I’d unfollowed too many so-called digital creators. So I moved on to my email. I mean, I’ve got emails to scroll through too, right? But the good thing about email is, I don’t have to scroll as much—mainly because I’m not dealing with a...