Lessons from Tocky Vibes’ flopped launch


Hello Reader, The Flop That Got Everyone Talking I’m not always up to date on what’s happening on the social scene, but the news that Tocky Vibes’ recent album launch flopped probably reached me faster than any word he got out while promoting it. And get this: there was a solid lineup of other artists, and Tocky has a following of over 800,000 on Facebook alone. I imagine he also invests time in other channels like TikTok. So how on earth did the launch flop? Why Launches Fail (Hope Marketing...