If you’re doubting your idea, read this


Hello Reader, If you’ve ever doubted whether anyone would care about your idea—or whether there’s even an audience for the thing you feel called to create—let me tell you a little about me. I write about Shona culture: customs, traditions, language, tsumo, madimikira—you name it. It’s a pretty niche subject. And yet… I have an audience. My blog gets between 7,000 and 10,000 readers every month. It’s not massive, and there’s definitely room to grow. But that’s thousands of people choosing to...